Study finds few look for open houses in newspapers

Author: admin  //  Category: Open House Confusion, Open House Information

Harris Interactive and Trulia just published a study that found 62% of home buyers search for open houses online, compared to less than 1/3 who search via the newspapers.

73828 1243555266377 b Study finds few look for open houses in newspapers

This is interesting considering ten years ago virtually all open house activity was from print sources and an occasional sign.

Here is the complete article: Trulia Harris Interactive Study

It is also interesting to note that they don’t cover many Ann Arbor or Ypsilanti area open houses. It looks like maybe out local agents don’t participate.

moz screenshot Study finds few look for open houses in newspapers

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3 Responses to “Study finds few look for open houses in newspapers”

  1. Terrytt Says:

    this doesn’t surprise me-

    i haven’t bought a paper in years.

    i am surprised that it is so hard to find open house infgormation for ypsilanti.

  2. flowerblack Says:

    hey, your prudential site link isn’t working -

  3. admin Says:

    Thanks flowerblack,

    I think we’ve got that fixed now.

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